THE CLUES WERE RIGHT IN FRONT OF ME
My colleagues in the Premier’s Office worked 12-hour days. I’d watch them trying to steal back some time during the day to run their personal errands — on the phone, doing internet banking or racing around the streets of Adelaide with their dry cleaning or items to be repaired.
I could see they found it a constant battle to keep up with those ‘must-do’ personal tasks and at the same time try to successfully stay on top of their work. I could also see they would much rather be spending all that errand time at their job, which they loved.
A CONCIERGE AND PERSONAL ASSISTANT SERVICE WAS THE SOLUTION
And so, in 2008 I created Every Day PA. Adelaide’s busy people embraced the concept and over the next few years, my client base grew.
By 2011, my business was going really well and I had employed a couple of wonderful Lifestyle Assistants to help me continue giving my best to my growing list of clients, and to allow me to expand even further.
GROWTH, ILLNESS AND LIFE LESSONS
That’s when the dreaded ‘black dog’ or in my case GAD (Generalised Anxiety Disorder) hit me and hit me hard. So what did I do? I did what any self-respecting ‘real’ entrepreneur would do — I told myself to be strong, thinking I could just snap out of it. Trying to soldier on however, resulted in me being hospitalised.
FORCED DOWNTIME A BLESSING IN DISGUISE
I took that time to take stock, to take a good hard look at what I thought life was about and who I was in it. A lot of soul-searching plus wonderful support from family, friends and clients allowed me to look at absolutely everything in my life and be able to find and accept the authentic me. I also discovered ‘My Why’ — the reason and purpose of my life and how my Concierge business can absolutely help me achieve it. Hence, the rebrand and a new focus for the new Amanda and the new Every Day PA.